Beauty's Secret
Alexa Borbély
Győr · Bercsényi Liget 26.
I started doing lash extensions in 2013, and over more than 10 years I’ve had the chance to learn the secrets of the craft from many renowned Hungarian and international masters. I’ve made the podium more than 30 times at national and international competitions.
I’ve been teaching lash extension courses since 2016. I keep developing my training, and in 2019 I turned the theory material into a 140-page textbook for my students, which I later made available to every lash artist as the Beauty’s Secret Lash Book. As Hungary’s first lash extension textbook, it became well known across the country and attracted strong interest throughout Europe.
I’ve been involved in lash competitions as a sponsor and judge since 2020, and I’ve been giving professional talks since 2023. Several of my students have won awards at lash extension and lash lift competitions, and I’m especially proud of them. Competing is still close to my heart, so I encourage all my students to test themselves too.
In 2024 I made my biggest dream come true: I created our own Beauty’s Secret product line and launched the Beauty’s Secret trainer program, so other professionals can become official Beauty’s Secret trainers too. Going forward, I want to build a large community of brand partners, trainers and featured lash artists.
Location
- Győr · Bercsényi Liget 26.
- Budapest · District VIII · Százados út 26.