---
title: "Our Story"
url: "https://beautyssecret.com/our-story/"
date: "2025-01-06"
modified: "2026-09-15"
author: "Borbély Alexa"
language: "en_US"
excerpt: "The Beauty’s Secret story: founded in 2018 by Alexa Borbély, author of the Beauty’s Secret Lash Book, Hungary’s first lash extension textbook."
---

# Our Story

I founded the Beauty’s Secret brand in 2018. From then on, my lash extension courses in Győr ran under the Beauty’s Secret name as well, and many talented professionals graduated from them. Several of them joined the Beauty’s Secret salon team and went on to become professional, award-winning lash artists.

In 2019, I wrote Hungary’s first lash extension textbook, the Beauty’s Secret Lash Book, which earned a strong reputation across the country. It’s still a key part of every official Beauty’s Secret course, because it covers the complete theory curriculum. The lash industry never stops evolving, so I regularly publish new editions to keep the book up to date with the latest information.

After testing a huge number of products, in 2024 I created the premium-quality Beauty’s Secret product line: true innovations in lash extensions, made with the latest technologies. At the same time, I launched the Beauty’s Secret trainer program, so other trainers can join the brand, learn the training protocol required to run official Beauty’s Secret courses, and become official Beauty’s Secret trainers themselves. My plans also include building a large community of Beauty’s Secret brand partners, trainers and featured lash artists. Apply and join us!