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Our Story

Our Story

Every innovation we create has one purpose: to make lash extensions simpler and more efficient.

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Alexa Borbély — founder of Beauty's Secret and award-winning lash extension trainer
2013
Started in the industry
2016
Started teaching
30+
Podium finishes
140
Lash Book pages

I founded the Beauty’s Secret brand in 2018. From then on, my lash extension courses in Győr ran under the Beauty’s Secret name as well, and many talented professionals graduated from them. Several of them joined the Beauty’s Secret salon team and went on to become professional, award-winning lash artists.

In 2019, I wrote Hungary’s first lash extension textbook, the Beauty’s Secret Lash Book, which earned a strong reputation across the country. It’s still a key part of every official Beauty’s Secret course, because it covers the complete theory curriculum. The lash industry never stops evolving, so I regularly publish new editions to keep the book up to date with the latest information.

After testing a huge number of products, in 2024 I created the premium-quality Beauty’s Secret product line: true innovations in lash extensions, made with the latest technologies. At the same time, I launched the Beauty’s Secret trainer program, so other trainers can join the brand, learn the training protocol required to run official Beauty’s Secret courses, and become official Beauty’s Secret trainers themselves. My plans also include building a large community of Beauty’s Secret brand partners, trainers and featured lash artists. Apply and join us!

My work

Lash extensions by Alexa Borbély
Lash extensions by Alexa Borbély
Lash extensions by Alexa Borbély
Lash extensions by Alexa Borbély

Legal guarantee

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Legal guarantee: goods sold in the European Union are covered by a legal guarantee of at least two years. If the goods do not match the description or do not function as intended, the seller is liable for any lack of conformity that existed when the goods were delivered and becomes apparent within the guarantee period, and must offer free repair or replacement, or in some cases a price reduction or a full refund. What to do: contact the seller as soon as possible and provide proof of purchase.

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